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Middle Eastern and African Perspectives on the Development of Public Relations: Other Voices (National Perspectives on the Development of Public Relations) PDF




: Middle Eastern and African Perspectives on the Development of Public Relations: Other Voices (National Perspectives on the Development of Public Relations)

ISBN : #1137404272 | Date : 2014-11-07

Description :

PDF-42c3e | The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This third book in the series focuses on the Middle East and Africa…. Middle Eastern and African Perspectives on the Development of Public Relations: Other Voices (National Perspectives on the Development of Public Relations)


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Marketing Game PDF




by Eric Schulz : Marketing Game

ISBN : #1580624790 | Date : 2001-05-01

Description :

PDF-d8453 | If you’ve ever suspected your competition knew something you didn’t, you were probably right. In this breakthrough book, marketing veteran Eric Shulz shows you the most powerful marketing techniques and strategies being used by today’s marketing leaders. Whether you own a small business or are employed at a large corporation, The Marketing Game will work for you. You’ll learn in a clear and straig… Marketing Game


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Marketing Game by by Eric Schulz

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Forum Markenforschung Tagungsband Internationalen DERMARKENTAG2014 PDF 317c86e42

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Forum Markenforschung: Tagungsband der internationalen Konferenz „DERMARKENTAG2014“ (German Edition) PDF




: Forum Markenforschung: Tagungsband der internationalen Konferenz „DERMARKENTAG2014“ (German Edition)

ISBN : #3658100540 | Date : 2015-06-12

Description :

PDF-d14d6 | Der Sammelband präsentiert die Vorträge von Wissenschaftlern und Praktikern, die an der 5. Konferenz DERMARKENTAG2014 teilgenommen haben und mit ihren Beiträgen Denkanstöße für die Markenforschung und Markenarbeit liefern. Die Veranstaltung steht für innovative Markenforschung sowie eine hohe Qualität der Inhalte; sie bietet eine Plattform für den Austausch zwischen Praxis und Wissenschaf… Forum Markenforschung: Tagungsband der internationalen Konferenz „DERMARKENTAG2014“ (German Edition)


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New Media Drivers License Communications PDF Ace377d84

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The New Media Driver’s License: Using Social Media for More Productive Business and Marketing Communications PDF




by Richard T. Cole Ph.D. : The New Media Driver’s License: Using Social Media for More Productive Business and Marketing Communications

ISBN : #1933199350 | Date : 2012-01-15

Description :

PDF-348e6 | If you are looking to understand social media marketing, search engine optimization, blogging, digital public relations, Google, and more, then this book is for you. Whatever your job title, these skills will help you go far in this new world of digital media. After reading this new media resource, you will be better equipped to build your personal brand through new media and position yourself for… The New Media Driver’s License: Using Social Media for More Productive Business and Marketing Communications


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Electronic Currency Trading Maximum Profit PDF 777ecdc46

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Electronic Currency Trading for Maximum Profit: Manage Risk and Reward in the Forex and Currency Futures Markets PDF




by Keith Long : Electronic Currency Trading for Maximum Profit: Manage Risk and Reward in the Forex and Currency Futures Markets

ISBN : #0761525203 | Date : 2001-04

Description :

PDF-acfdc | Once dominated by institutional traders and banks, the $1.5 trillion, 24-hour global currency markets are now open to a growing number of online traders. Larger than all the world’s stock markets combined, currency markets offer unbelievable oppurtunities to profit from the daily fluctuations of exchange rates. But decentralized and largely unregulated, the markets are risky for traders without … Electronic Currency Trading for Maximum Profit: Manage Risk and Reward in the Forex and Currency Futures Markets


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[Pub.78IQG] Electronic Currency Trading for Maximum Profit: Manage Risk and Reward in the Forex and Currency Futures Markets PDF | by Keith Long


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Cluetrain Manifesto David Weinberger PDF 631d36acd

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The Cluetrain Manifesto PDF




by David Weinberger : The Cluetrain Manifesto

ISBN : #0738202444 | Date : 2000-01-06

Description :

PDF-7c309 | The Cluetrain Manifesto burst onto the scene in March 1999, with ninety-five theses nailed up on the Web. Within days, www.cluetrain.com had ignited a vibrant global conversation challenging sacred corporate assumptions about the very nature of business in a digital world. The Wall Street Journal called it “absolutely brilliant.” Soon, executives from Fortune 500 companies everywhere were linin… The Cluetrain Manifesto


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The Cluetrain Manifesto by by David Weinberger

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Brand Media Strategy: Integrated Communications Planning in the Digital Era PDF




by A. Young : Brand Media Strategy: Integrated Communications Planning in the Digital Era

ISBN : #1349949752 | Date : 2016-08-23

Description :

PDF-aab2e | Today’s sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today’s most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results…. Brand Media Strategy: Integrated Communications Planning in the Digital Era


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[Pub.65QzD] Brand Media Strategy: Integrated Communications Planning in the Digital Era PDF | by A. Young


Brand Media Strategy: Integrated Communications Planning in the Digital Era by by A. Young

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National Security Implications Virtual Currency PDF 3bf846fa5

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National Security Implications of Virtual Currency: Examining the Potential for Non-state Actor Deployment PDF




by Joshua Baron : National Security Implications of Virtual Currency: Examining the Potential for Non-state Actor Deployment

ISBN : #0833091832 | Date : 2016-02-23

Description :

PDF-7f880 | This report examines the feasibility for non-state actors to increase their political and/or economic power by deploying a virtual currency (VC) for use in regular economic transactions. This report should be of interest to policymakers interested in technology, counterterrorism, and intelligence and law enforcement issues, as well as for VC and cybersecurity researchers…. National Security Implications of Virtual Currency: Examining the Potential for Non-state Actor Deployment


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National Security Implications of Virtual Currency: Examining the Potential for Non-state Actor Deployment by by Joshua Baron

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Conversational Firm Rethinking Bureaucracy Social PDF 135a0afb6

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The Conversational Firm: Rethinking Bureaucracy in the Age of Social Media (The Middle Range Series) PDF




by Catherine Turco : The Conversational Firm: Rethinking Bureaucracy in the Age of Social Media (The Middle Range Series)

ISBN : #0231178980 | Date : 2016-09-06

Description :

PDF-275a0 | A fast-growing social media marketing company, TechCo encourages all of its employees to speak up. By promoting open dialogue across the corporate hierarchy, the firm has fostered a uniquely engaged workforce and an enviable capacity for change. Yet the path hasn’t always been easy. TechCo has confronted a number of challenges, and its experience reveals the essential elements of bureaucracy that … The Conversational Firm: Rethinking Bureaucracy in the Age of Social Media (The Middle Range Series)


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[Pub.62scX] The Conversational Firm: Rethinking Bureaucracy in the Age of Social Media (The Middle Range Series) PDF | by Catherine Turco


The Conversational Firm: Rethinking Bureaucracy in the Age of Social Media (The Middle Range Series) by by Catherine Turco

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Perspectives Consumer Choice Behavior Action PDF 8d9fc2357

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Perspectives on Consumer Choice: From Behavior to Action, from Action to Agency PDF




by Gordon R. Foxall : Perspectives on Consumer Choice: From Behavior to Action, from Action to Agency

ISBN : #1137501197 | Date : 2016-10-12

Description :

PDF-cf88d | Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today’s consumer. Confronted by competing brands and products, services, and e-tailed opportunities that are but a click away, how does the consumer choose among them to achieve the particular array of goods to suit their lifestyle? Consumer researchers ofte… Perspectives on Consumer Choice: From Behavior to Action, from Action to Agency


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