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Amazonia: Five Years at the Epicenter of the Dot.Com Juggernaut PDF




by James Marcus : Amazonia: Five Years at the Epicenter of the Dot.Com Juggernaut

ISBN : #1565848705 | Date : 2004-06-17

Description :

PDF-04fec | In a book that Ian Frazier has called “a fascinating and sometimes hair-raising morality tale from deep inside the Internet boom,” James Marcus, hired by Amazon.com in 1996, when the company was so small his e-mail address could be james@amazon.com, looks back a decade later at the ecstatic rise, dramatic fall, and remarkable comeback of the consummate symbol of late 1990s America.Observing   Amazonia: Five Years at the Epicenter of the Dot.Com Juggernaut


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Internet Commerce Metrics Models Accountability PDF 72bac4c18

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Internet Commerce Metrics and Models in the New Era of Accountability PDF




by Sridhar Jagannathan : Internet Commerce Metrics and Models in the New Era of Accountability

ISBN : #0130281867 | Date : 2001-07-23

Description :

PDF-a9998 | This book gives e-Commerce entrepreneurs and decision-makers a comprehensive, up-to-date framework for understanding Internet business models — and a complete set of metrics for evaluating them. Sridhar Jagannathan identifies “atomic” business models that serve as “building blocks” for constructing, understanding, and analyzing complex e-business environments. Jagannathan’s five-stack model consi… Internet Commerce Metrics and Models in the New Era of Accountability


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[Pub.73wGE] Internet Commerce Metrics and Models in the New Era of Accountability PDF | by Sridhar Jagannathan


Internet Commerce Metrics and Models in the New Era of Accountability by by Sridhar Jagannathan

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Trust Privacy Security Digital Business PDF A51d29af2

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Trust, Privacy, and Security in Digital Business: Second International Conference, TrustBus 2005, Copenhagen, Denmark, August 22-26, 2005, Proceedings (Lecture Notes in Computer Science) PDF




: Trust, Privacy, and Security in Digital Business: Second International Conference, TrustBus 2005, Copenhagen, Denmark, August 22-26, 2005, Proceedings (Lecture Notes in Computer Science)

ISBN : #3540282246 | Date : 2005-09-19

Description :

PDF-6013a | Sincerely welcome to the proceedings of the 2nd International Conference on Trust, Privacy, would be and Security in Digital Business, held in Copenhagen, Denmark, from August 22nd till 26th, 2005. This conference was the successor to the successful TrustBus 2004 conference, held in 2004 in conjunction with the DEXA conferences in Zaragoza. It was our goal that this event would be a forum to bring… Trust, Privacy, and Security in Digital Business: Second International Conference, TrustBus 2005, Copenhagen, Denmark, August 22-26, 2005, Proceedings (Lecture Notes in Computer Science)


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Marketing Through Turbulent Times Darroch PDF B14fd669a

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Marketing Through Turbulent Times PDF




by Jenny Darroch : Marketing Through Turbulent Times

ISBN : #0230237304 | Date : 2009-10-23

Description :

PDF-f2863 | Marketing Through Turbulent Times offers a range of tools, principles and approaches for decision makers who want to lead their organization toward a robust future by ensuring that their marketing strategies are not only relevant for today’s difficult environment but will also lay the foundation for innovative growth opportunities…. Marketing Through Turbulent Times


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Marketing Through Turbulent Times by by Jenny Darroch

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Sensory Marketing B HultA9n PDF 619be915a

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Sensory Marketing PDF




by B. Hultén : Sensory Marketing

ISBN : #0230576575 | Date : 2009-05-21

Description :

PDF-87084 | The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals’ five senses at a deeper level than traditional marketing theories do…. Sensory Marketing


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Sensory Marketing by by B. Hultén

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Measuring Networked Nonprofit Using Change PDF D32fe7f75

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Measuring the Networked Nonprofit: Using Data to Change the World PDF




by Beth Kanter : Measuring the Networked Nonprofit: Using Data to Change the World

ISBN : #1118137604 | Date : 2012-10-09

Description :

PDF-e6185 | The tools nonprofits need to measure the impact of their social media Having a social media measurement plan and approach can no longer be an after-thought. It is a requirement of success. As nonprofits refine their social media practice, their boards are expecting reports showing results. As funders provide dollars to support programs that include social media, they too want to see results. … Measuring the Networked Nonprofit: Using Data to Change the World


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Emarketing PDF




by Seth Godin : Emarketing

ISBN : #0399519041 | Date : 1995-03-01

Description :

PDF-b0d58 | A guide designed to assist readers in mastering the technologies which have revolutionized the business world. It explains how to reach target markets using such technological means as fax on demand, the Internet, bulletin boards, database marketing, CD-ROM, and home-shopping…. Emarketing


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Marketing Social Webinars Business Budget PDF Bb0ac3605

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Marketing in a Web 2.0 World Using Social Media, Webinars, Blogs, and More to Boost Your Small Business on a Budget PDF




by Peter VanRysdam : Marketing in a Web 2.0 World Using Social Media, Webinars, Blogs, and More to Boost Your Small Business on a Budget

ISBN : #1601383177 | Date : 2010-07-02

Description :

PDF-3a98e | Small businesses have been fighting an uphill battle for decades when it comes to marketing. Big corporations have more resources, more brand recognition, and most importantly, more money. This has allowed them to control the conversation. Web 2.0 technologies have leveled the playing field by giving small business an equal voice. Tools like blogs, interactive Web sites, and social networks have b… Marketing in a Web 2.0 World Using Social Media, Webinars, Blogs, and More to Boost Your Small Business on a Budget


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Visual Basic Developers Commerce Server PDF C48352c66

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Visual Basic Developer’s Guide to E-Commerce with ASP and SQL Server PDF




by Noel Jerke : Visual Basic Developer’s Guide to E-Commerce with ASP and SQL Server

ISBN : #0782126219 | Date : 2000-01

Description :

PDF-15d13 | Visual Basic is the world’s dominant programming language, with more than 4 million users. Microsoft now pushes VB as a serious enterprise application development tool, and the latest version allows programmers to develop complex Web and database applications. The Visual Basic Developer’s Guide series targets intermediate to advanced VB developers who want to learn how to make use of Microsoft’s l… Visual Basic Developer’s Guide to E-Commerce with ASP and SQL Server


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Visual Basic Developer’s Guide to E-Commerce with ASP and SQL Server by by Noel Jerke

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The Mobile Marketing Revolution: How Your Brand Can Have a One-to-One Conversation with Everyone PDF




by Jed Alpert : The Mobile Marketing Revolution: How Your Brand Can Have a One-to-One Conversation with Everyone

ISBN : #0071788182 | Date : 2012-04-05

Description :

PDF-d74b0 | One-to-One is transforming our world―here’ s how you can join the Revolution What would your organization do with a technology that lets you crowdsource instantly and effortlessly and reach people who WANT to hear from you wherever they happen to be? Such a tool already exists and it’s in billions of mobile devices worldwide: SMS, or text messaging. However, there’s more to messaging than … The Mobile Marketing Revolution: How Your Brand Can Have a One-to-One Conversation with Everyone


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