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Minority Marketing: Research Perspectives for the 1990s: Proceedings of the 1993 Minority Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science) PDF




: Minority Marketing: Research Perspectives for the 1990s: Proceedings of the 1993 Minority Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

ISBN : #3319173855 | Date : 2015-05-09

Description :

PDF-c44af | This volume includes the full proceedings from the 1993 Minority Marketing Congress held in Long Beach, Mississippi under the theme Minority Marketing: Research Perspectives for the 1990s. It provides a variety of quality research in the field of minority marketing in order to assimilate and enhance knowledge of marketing practices for minority enterprises. It includes papers on various topics in … Minority Marketing: Research Perspectives for the 1990s: Proceedings of the 1993 Minority Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)


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Pricing: Segmentation and Analytics (Marketing Strategy Collection) PDF




by Tudor Bodea : Pricing: Segmentation and Analytics (Marketing Strategy Collection)

ISBN : #1606492578 | Date : 2011-09-30

Description :

PDF-d48eb | Pricing analytics uses historical sales data with mathematical optimization to set and update prices offered through various channels in order to maximize profit. A familiar example is the passenger airline industry, where a carrier may sell seats on the same flight at many different prices. Pricing analytics practices have transformed the transportation and hospitality industries, and are increas… Pricing: Segmentation and Analytics (Marketing Strategy Collection)


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Pricing: Segmentation and Analytics (Marketing Strategy Collection) by by Tudor Bodea

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Global Business Transcendence: International Perspectives Across Developed and Emerging Economies (International Marketing and Management Research) PDF




: Global Business Transcendence: International Perspectives Across Developed and Emerging Economies (International Marketing and Management Research)

ISBN : #1137412585 | Date : 2014-04-11

Description :

PDF-88e90 | Global Business Transcendence focuses on both empirical studies with practical application and examinations of theoretical and methodological developments in the field of business studies. By drawing on important research and case study material from contributors all over the world, this collection offers genuinely international perspectives on the key issues and concerns preoccupying policy and d… Global Business Transcendence: International Perspectives Across Developed and Emerging Economies (International Marketing and Management Research)


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Future of Electronic Commerce (A Communications & Society Program Book Series) PDF




by David Bollier : Future of Electronic Commerce (A Communications & Society Program Book Series)

ISBN : #0898431883 | Date : 1996-08

Description :

PDF-ffc23 | As an astonishing array of new electronic technologies is introduced to the marketplace, the foundations of global commerce are beginning to change in dozens of subtle and profound ways. Drawing on the expertise of 29 leading academics, business strategists, entrepreneurs, software makers, investors, journalists, and public policymakers, this book examines the communications and information techno… Future of Electronic Commerce (A Communications & Society Program Book Series)


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[Pub.57Opo] Future of Electronic Commerce (A Communications & Society Program Book Series) PDF | by David Bollier


Future of Electronic Commerce (A Communications & Society Program Book Series) by by David Bollier

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Management Technologies Commerce Business Applications PDF 2687a650f

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Management Technologies for E-Commerce and E-Business Applications: 13th IFIP/IEEE International Workshop on Distributed Systems: Operations and … (Lecture Notes in Computer Science) PDF




: Management Technologies for E-Commerce and E-Business Applications: 13th IFIP/IEEE International Workshop on Distributed Systems: Operations and … (Lecture Notes in Computer Science)

ISBN : #3540000801 | Date : 2002-12-05

Description :

PDF-5d962 | This book constitutes the refereed proceedings of the 13th IFIP/IEEE International Workshop on Distributed Systems: Operations and Management, DSOM 2002, held in Montreal, Canada, in October 2002. The 16 revised full papers presented were carefully reviewed and selected from 40 submissions. The papers are organized in topical sections on managing quality of service, mea… Management Technologies for E-Commerce and E-Business Applications: 13th IFIP/IEEE International Workshop on Distributed Systems: Operations and … (Lecture Notes in Computer Science)


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Marketing Theory: Foundations, Controversy, Strategy, and Resource-advantage Theory PDF




by Shelby D. Hunt : Marketing Theory: Foundations, Controversy, Strategy, and Resource-advantage Theory

ISBN : #0765623633 | Date : 2010-01-15

Description :

PDF-05150 | One of the true classics in Marketing is now thoroughly revised and updated. “Marketing Theory” is both evolutionary and revolutionary. As in earlier editions, Shelby Hunt focuses on the marketing discipline’s multiple stakeholders. He articulates a philosophy of science-based ‘tool kit’ for developing and analyzing theories, law-like generalizations, and explanations in marketing science. Hunt ad… Marketing Theory: Foundations, Controversy, Strategy, and Resource-advantage Theory


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Marketing Theory: Foundations, Controversy, Strategy, and Resource-advantage Theory by by Shelby D. Hunt

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Creating Delivering Value Marketing Developments PDF 047551401

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Creating and Delivering Value in Marketing: Proceedings of the 2003 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing … of the Academy of Marketing Science) PDF




: Creating and Delivering Value in Marketing: Proceedings of the 2003 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing … of the Academy of Marketing Science)

ISBN : #3319118471 | Date : 2014-11-07

Description :

PDF-8caf1 | ​​Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these… Creating and Delivering Value in Marketing: Proceedings of the 2003 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing … of the Academy of Marketing Science)


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Big Red Fez Make Better PDF F25eef1b0

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The Big Red Fez: How To Make Any Web Site Better PDF




by Seth Godin : The Big Red Fez: How To Make Any Web Site Better

ISBN : #0743227905 | Date : 2002-01-18

Description :

PDF-08d64 | YOUR WEB SITE IS COSTING YOU MONEY. IT’S ALSO FILLED WITH SIMPLE MISTAKES THAT TURN OFF VISITORS BEFORE THEY HAVE A CHANCE TO BECOME CUSTOMERS. According to marketing guru Seth Godin, a web site visitor is a lot like a monkey looking for one thing: a banana. If that banana isn’t easy to see and easy to get, your visitor is gone with a quick click on the “Back” button. In this supremely practical… The Big Red Fez: How To Make Any Web Site Better


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Interaktive Wertschöpfung kompakt: Open Innovation, Individualisierung und neue Formen der Arbeitsteilung (German Edition) PDF




by Frank Piller : Interaktive Wertschöpfung kompakt: Open Innovation, Individualisierung und neue Formen der Arbeitsteilung (German Edition)

ISBN : #3658175133 | Date : 2017-06-27

Description :

PDF-c971e | Dieses Lehrbuch vermittelt in komprimierter Form die wesentlichen Inhalte des Standardwerkes“ Interaktive Wertschöpfung“ von Ralf Reichwald und Frank Piller. Unternehmerische Wertschöpfung findet heute zunehmend nicht mehr sequentiell im Sinne einer klassischen Wertschöpfungskette statt, sondern interaktiv und iterativ zwischen einem fokalen Unternehmen und externen Mitwirkenden. Vor allem … Interaktive Wertschöpfung kompakt: Open Innovation, Individualisierung und neue Formen der Arbeitsteilung (German Edition)


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Interaktive Wertschöpfung kompakt: Open Innovation, Individualisierung und neue Formen der Arbeitsteilung (German Edition) by by Frank Piller

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Why Innovation Fails Lessons Business PDF 969074e2e

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Why Innovation Fails: Hard Won Lessons for Business PDF




by Carl Franklin : Why Innovation Fails: Hard Won Lessons for Business

ISBN : #1904298087 | Date : 2003-07-25

Description :

PDF-6c212 | Just because it’s a great idea doesn’t mean it will succeed. Drawing on the expertise and firsthand experience of inventors, financiers, market researchers, psychologists and sociologist and using examples as diverse as the Classic Coke, Napster, WebVan, the Mars Climate Orbiter and Voice recogniton software…. Why Innovation Fails: Hard Won Lessons for Business


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[Pub.37mgu] Why Innovation Fails: Hard Won Lessons for Business PDF | by Carl Franklin


Why Innovation Fails: Hard Won Lessons for Business by by Carl Franklin

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